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Abstract: This study is interested in the phenomena of hyper-consumerism through the aspect of materialistic attitude of individuals, and factors influencing materialism. This study investigates the relationship between materialism and various financial literacy indicators: financial skills, family financial education, and self-assessed knowledge, using data from the National Financial Well-Being survey 2017. Regression analysis reveals a statistically significant but practically unimportant association between financial skills and materialism, suggesting limited effectiveness of financial skill improvement programs in reducing materialistic attitudes. Aspects of family financial education exhibit a positive relationship with materialism, while self-assessed financial knowledge does not significantly relate to materialism. Limitations include the simplification of materialism and its subjective nature. The implications highlight the importance of addressing materialism explicitly in family and public financial education programs.
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